Social media has advanced a lot, beginning from concentrating on building community to making personal connections. Today, it has expanded to several platforms, including Instagram and Facebook. Here, people discuss their experiences and hunt for visually enticing content. In this current period, a short-form video platform like TikTok focuses on the curation of algorithmic content, entertainment, and creator-led trends, and the future trends of social media point towards social commerce and AI, the decentralized platforms.
Orkut
This was a hugely prevalent social networking platform that worked to help users in meeting their old as well as new friends. Users used this platform to maintain their existing relationships. In 2008, this was also one of the most highly viewed sites in countries like Brazil and India.
This social media platform works the best for professionals, where they can share their work experiences and resumes so that they can develop professional relationships with other like-minded professionals and businesses alike. Today, this platform has more than 740 million members, and it also offers features like publishing tools, stories, and skills training for its members.
Facebook was launched in 2004, and since its foundation, it has been progressing rapidly. Earlier, users used this platform for sharing texts only, but with time, users started using the “Like” button. They could also access some other tools and features too for business or advertising purposes. Now, Facebook has features like Facebook Business Manager, Facebook Marketplace, and Facebook Pages.
YouTube
In 2005, this social media platform went live, and today, it has become the hub of online videos. This online video sharing as well as social media platform has its headquarters in California. Google owns YouTube, and it has earned its name as the second most viewed website. This platform has more than 2.5 billion users who use it per month. Users love to watch this platform because of its incredible features, such as community posts, comments, and polls.
This is a website that encompasses user-generated content like links, videos, text-based posts, and photos. In 2019, there were nearly 430 million users who used it per month, and these users were called Redditors. The content of this website is split into communities or categories called subreddits, and there are more than 138,000 active communities.
Twitter, now X, is a microblogging social networking platform that permits a user to post as well as communicate with messages, known as tweets. The founder of this platform, Jack Dorsey, envisioned this platform as an ideal one to send updates between friends. However, with time, it turned into an outlet where you can share bite-sized content and headlines.
Instagram comes third among the well-known social media platforms. It has more than 1.28 billion active users who use it per month. This platform was launched in the form of a mobile photo-sharing platform and permits users to share square photos only with optional filters. As more and more users have started using this platform, it allows following and connecting with influencers and brands.
TikTok
This social media platform allows one to create content on different topics like dance, education, comedy, and videos that range from only some seconds to sixty minutes long. A vital feature of TikTok is its algorithm that helps in personalizing content for every user’s “For You” feed. This way, it fosters discoverability and high engagement.
To Sum Up
The forthcoming days of social media platforms are confined to people’s imagination only. Though the history of these platforms has been very short, fast alterations in their demands and progressions in technology have been defining as well as changing the general condition of the landscape of social media.
